Go Auto, a company in the automotive industry, finalized the acquisition of Merlin Ford Lincoln and Canada West RV & Truck Centre in Saskatoon. This move marks the company’s first venture into Saskatchewan, expanding its already extensive network to 65 dealerships throughout Canada and the United States.
The addition of these two new locations aligns with Go Auto’s strategic goals to broaden its reach in Western Canada and strengthen its partnership with Ford. This acquisition brings the total to 28 new vehicle brands and five RV locations under the Go Auto umbrella, enhancing the group’s ability to meet diverse customer needs across its network.
“I would like to extend our heartfelt gratitude to Jason Bews and the Bews Family for their leadership and exceptional work in building Merlin Ford Lincoln, which first opened its doors 78 years ago. Their steadfast commitment to excellence and the community is inspiring, and we are humbled to have been chosen to continue their legacy,” Phil Abram, president of Go Auto, said in a press release.
As Go Auto integrates these new entities, the focus remains on ensuring continuity for customers. The company has stated that there will be no interruptions to current operations, including sales and scheduled appointments, promising a smooth transition for existing clients.
Go Auto has earned accolades such as the Gold Standard Deloitte Best Managed company. Its customer-centric approach and corporate culture have been pivotal to its success. The company’s headquarters remain in Edmonton, Alberta, but its operations span several provinces and even extend into Washington State, USA.
The services offered by Go Auto are comprehensive, covering sales, service, finance, insurance, and collision repair for both automobiles and RVs. This ensures that customers have access to a wide range of options and support throughout the ownership of their vehicles.
This expansion into Saskatchewan represents a strategic step by Go Auto to not only increase its market presence but also to offer enhanced services and support to a broader customer base.
RV manufacturers and dealers can draw valuable lessons from Go Auto’s recent strategic expansion into Saskatchewan. Go Auto’s integration of Merlin Ford Lincoln and Canada West RV & Truck Centre showcases an approach to growth, aligning new acquisitions with the company’s broader objectives to strengthen its market presence and enhance service offerings.
For more information, visit Go Auto’s website at goauto.ca.