Earth Hotels, an experiential hospitality group, has announced plans to open its first GCC-based property in the first quarter of 2025.
As per a report, the property, named Earth Shore, will be located on Marjan Island in Ras Al Khaimah, providing visitors with state-of-the-art rooms and a sustainable approach to building that aims to inspire the adventurer within.
Designed to minimize environmental impact, Earth Hotels utilize careful construction methods, material selection, and energy conservation. The new Earth Shore project on Marjan Island covers a 300,000 sq ft area and offers 265 accommodation options, including resort rooms, GOAT terrace suites, and two-bedroom Sky Villas.
The destination will feature direct beachfront access, a 13,000 sq ft social hub, and a signature beach club with dining and event space for up to 500 people.
Alan Honein, founder & chief executive citizen at Earth Hotels, stated, “Earth Hotels is set to be recognized for its dedication to sustainability and innovation. We are proud to have secured five individually unique hotels across the GCC and beyond, with an impressive total project value of more than $205 million. We hope to deliver our guests a unique set of lifestyle experiences that stand out in a crowded market.”
Regarding the buyer opportunity that the new RAK-based hotel will offer, Rami Moukarzel, co-founder & managing partner at Earth Hotels, commented, “We are excited to be offering individuals the dream of owning a slice of a beachfront lifestyle hotel through a unique and inclusive investment plan. This is a rare opportunity in leisure hospitality sector of the UAE, which promises to offer fruitful returns for hotel unit purchasers.”
Earth Shore, Marjan Island, will provide visitors with a variety of lifestyle experiences, including farm-to-table dining, cooking classes, pop-up shops supporting local talent, family activities, wellness programs, and more.
Earth Hotels collaborates with leading partners in entertainment, nightlife, and fitness, allowing guests to enjoy outdoor activities such as electric motorbikes and mountain climbing or indoor activities like CrossFit, Muay Thai, and yoga.
The outdoor hospitality industry has witnessed a surge in interest due to the growing emphasis on experiential travel and sustainable tourism. Earth Hotels’ approach aligns with this trend, offering eco-conscious accommodations and activities that cater to travelers seeking unique experiences. With a focus on sustainability and innovation, Earth Hotels has the potential to set a new standard in outdoor hospitality, contributing positively to the industry’s future growth.
The first opening by Earth Hotels will be Earth La Revolucao in the UNESCO heritage city of Porto in Portugal in late 2024, followed closely by Earth Shore, Marjan Island. Additional expansion within the UAE and KSA is planned over the next two to three years, indicating the company’s commitment to sustainability and its growing presence in the outdoor hospitality industry.