The Gyeonggi Tourism Organization announced on Tuesday that it will operate two user-participation environmental, social, and governance (ESG) campaigns for one month starting next month at the Imjingak Peace Nuri Campsite.
The initiatives are intended to address high fuel prices while encouraging eco-friendly camping practices and more sustainable mobility options for visitors.
The two campaigns are titled “Get Firewood with Green Wheels” and “Go Without a Car, Camping On.” Both are designed to influence how guests travel to and engage with the campsite, with incentives tied to transportation choices.
“Get Firewood with Green Wheels” targets visitors arriving by private vehicle. Under the program, guests who register a qualifying eco-friendly vehicle for the campsite parking discount system may receive 10 kilograms of firewood, valued at approximately 13,000 won, at no additional cost.
Eligible vehicles are defined according to standards aligned with vehicle odd-even rotation guidelines, including zero-emission vehicles such as electric and hydrogen-powered cars. Low-emission categories, including compact cars and hybrids, are not included in the incentive.
According to Seoul Economic Daily, the second initiative, “Go Without a Car, Camping On,” is aimed at visitors who use public transportation. Participants can qualify by verifying their use of public transit and will receive a “Grill + Bonfire Full Package,” valued at about 48,000 won, which allows them to use grilling and bonfire facilities during their stay.
Eligible journeys must conclude at either Munsan Station or the Imjingak Peace Nuri tourist area, after which guests may proceed to the campsite on foot or by taxi.
Further information is available through the Peace Nuri Campsite website.
A Peace Nuri Campsite official said, “We designed these campaigns to ease the burden on visitors amid high fuel prices while naturally encouraging eco-friendly travel,” adding, “We plan to continue expanding diverse programs linked to sustainable tourism.”
For outdoor hospitality operators, the campaigns highlight a growing model of demand-side incentives that link guest benefits to transportation choices.
Such programs may be relevant to campgrounds, RV resorts, and glamping operators exploring ESG positioning, particularly in markets where fuel costs and environmental expectations are influencing travel behavior.
The structure also illustrates how partnerships between tourism organizations and accommodation providers can be used to encourage public transit usage and low-carbon vehicle adoption while offering tangible on-site guest experiences.