As part of the broader China Tourism Day event, the Tibet Autonomous Region hosted tourism and culture promotion activities at Junpa fishing village, located in the suburbs of the regional capital Lhasa, on Friday, May 19.
According to the organizer, the activities aimed to invigorate short-distance travel around Lhasa. Nagwang, a 33-year-old local fisherman, participated in the event with his traditional cowhide boat.
“When the local tourism project was launched in 2012, the village could only offer traditional cowhide boating activities on the Lhasa River. Nowadays, we can provide various tourism options, such as camping, painting, and bonfire dinners,” said Nagwang.
Earlier this month, Tibet launched six short-distance travel routes to attract more tourists and promote rural tourism in villages, featuring attractions such as rich cultural resources and intangible cultural heritage, according to the regional tourism development department, as per a report by People’s Daily Online.
The Junpa fishing village, located adjacent to the urban area of Lhasa and the regional capital’s airport, has raked in more than 70,000 yuan (about 9,950 U.S. dollars) thanks to its intangible cultural heritage experience tours since May, said Dondrup, the department’s deputy head.
The official also noted that the short-distance travel boom has led to increased income for local residents. In addition to the mentioned activities, the region offers a diverse range of outdoor hospitality options, including traditional camping, glamping, and eco-lodges, catering to different preferences and budgets.
To preserve the region’s natural beauty and cultural heritage, local businesses in Tibet are adopting environmentally friendly measures like minimizing waste, conserving energy, and promoting responsible waste management. These eco-friendly practices contribute significantly to sustainable tourism and outdoor hospitality.
The region has launched a digital travel card for tourists to experience more than 20 famous tourist attractions of Tibet, including Namtso Lake and Norbulingka, a world heritage site, Dondrup added.
Adventure activities and programs such as guided hikes, wildlife watching, and cultural workshops are also available, further promoting the region’s attractiveness for outdoor enthusiasts.
During this year’s May Day holiday, Tibet received more than 1.16 million tourists, with a total tourism revenue of 848 million yuan, up about 137 percent and 42.3 percent, respectively, compared with the same period in 2019. This indicates that the tourism sector is recovering to pre-COVID-19 levels.
With its focus on eco-friendly practices, diverse accommodations, and experiential activities, Tibet’s outdoor hospitality industry is carving a niche for itself. As more tourists flock to the region, Tibet will continue to evolve, offering a multitude of options for travelers seeking unique outdoor experiences.
The outdoor hospitality industry in Tibet is experiencing significant growth, driven by sustainable tourism practices, varied accommodation offerings, and a range of adventure activities. This development bodes well for the region’s economy and its ability to attract a growing number of tourists seeking enriching outdoor experiences in the future.