The All In Caravanning (AIC) Show, held in Beijing from June 16-18, has been lauded for its role in revitalizing the Chinese RV and camping industry.
The event, which took place without any COVID-19 related cancellations or restrictions, attracted over 8,300 professional visitors and approximately 200 overseas buyers from 20 different countries.
Marius Berlemann, the general manager of the event’s organizers, Messe Düsseldorft (Shanghai) Co., Ltd, expressed his enthusiasm for the event. He noted the strong public interest in RV travel and the innovative spirit within the industry.
Despite the current challenges faced by the RV industry in China, including an overall domestic economic downturn leading to longer buying cycles for RV users, the event’s vibrant atmosphere reaffirmed the enduring aspirations and strong interest people hold for an RV vacation lifestyle.
The AIC show also received official patronage from the German Federal Ministry for Digital and Transport, according to Camping Trade World.
The German Pavilion, organized by the German Federal Ministry for Economic Affairs and Climate Action and supported by the German Caravanning Industry Association (CIVD), welcomed nine producers from Germany, who displayed their RV products in the 400sqm pavilion.
Stefan Koschke, director of Caravan Salon, the world’s largest show for motorhomes and caravans, highlighted the importance of the AIC show. He noted that the participation of key European and international exhibitors at the AIC show demonstrates the interest in the Chinese future market and is a unique selling point of the AIC.
The AIC show serves as an industry platform to promote products and branding, enhancing the popularity of RV camping culture in China. The show continues to diversify its scope and integrate various related industries for mutual growth.
With strong support from Caravan Salon Düsseldorf, AIC is committed to bringing the pinnacle of the global RV exhibition to China.
The AIC show’s success is a testament to the resilience and potential of the Chinese RV industry. Despite the challenges, the industry continues to grow and develop, with events like the AIC show playing a crucial role in fostering this growth.
The show not only provides a platform for industry professionals to connect and share ideas but also offers consumers a glimpse into the RV vacation lifestyle.
The AIC show has breathed new life into the Chinese RV industry, fueling its recovery and development. It serves as a beacon of hope and a model of resilience for the global RV industry. As the industry continues to navigate the challenges ahead, the AIC show’s success offers a promising glimpse into the future of the RV industry in China.
