At the 2026 RV Industry Power Breakfast in Elkhart, Indiana, Baird market strategist Michael Antonelli discussed evolving consumer behaviors with manufacturers and dealers.
Antonelli said, “You don’t sell camping equipment anymore. You sell a lifestyle platform.”
Renogy Vice President of North America Tiffany Dorin and Director of Product Solutions Mauricio Luna attended the event to explore how energy systems align with these emerging market changes.
Antonelli reported that Millennials are now the largest generation in the United States and are entering their peak earning years, according to a press release.
He stated that approximately 12,000 Americans turn 35 every day, and the three largest age groups in the country are expected to fall between ages 35 and 45 by 2030.
Modern buyers prioritize the lifestyle an RV enables over its technical specifications. Experiences like remote work and off-grid weekend adventures require dependable power for connectivity, climate control, and appliances.
Emphasizing this shift in the consumer mindset, Antonelli noted the sales conversation is moving from “Look where you can go” to “Look who you can become.” This transition relies heavily on integrated energy independence.
RV manufacturers can address this demand by installing advanced power solutions directly at the factory.
The MDC XT9 Off-Grid Extreme Travel Trailer illustrates this approach, featuring factory-integrated Renogy power systems designed to support extended travel.
Dealers can leverage these integrated systems to connect consumer travel aspirations with specific vehicle capabilities.
Utilizing showroom displays and sales training helps demonstrate how Renogy-equipped units provide freedom from traditional campground infrastructure.
Referencing Steve Jobs, Antonelli reminded attendees, “It’s not the customer’s job to know what they want.” While most buyers will not explicitly request a 200Ah lithium battery system, they expect the travel flexibility that the system enables.
Renogy partners with original equipment manufacturers and dealers to provide these factory-integrated power systems, alongside educational resources and showroom merchandising solutions.
Recognizing this demographic transition is essential for aligning product development and sales strategies with new consumer expectations.
As a growing base of younger travelers seeks off-grid autonomy and remote work capabilities, businesses that offer and effectively market reliable, integrated energy solutions will be best positioned to capture and retain this dominant market segment.