Transportation Alternatives (T.A.) is a non-profit organization in New York City which seeks to change New York City’s transportation priorities to encourage and increase non-polluting, quiet, city-friendly travel and decrease private car use. They seek a transportation system based on a “Green Transportation Hierarchy,” which gives preference to modes of travel based on their benefits and costs to society. To achieve these goals, T.A. works in five areas: Cycling, Walking and Traffic Calming, Car-Free Parks, Safe Streets and Sensible Transportation. Promotional activities include large group bicycle rides.

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