Development is underway on a new Yogi Bear’s Jellystone Park Camp-Resort near Waco, Texas, according to officials at Leisure Systems Inc. (LSI), the franchisor of more than 75 Jellystone Park locations in North America.
Earlier this year, Jellystone Park announced franchise agreements for locations in Utah and Tennessee. In total, the family camping and entertainment brand have commitments for eight new projects.
Work has started on the 80-acre Texas park near Groesbeck, which is about 45 minutes from Waco. It is expected to open next spring. Houston developer Randy Sims, who frequently visited the area as a child, is building it.
“My family’s roots there go back to the Texas Revolution, and I have always wanted to do something to contribute to the community and the economy,” he noted.
The Groesbeck campground will initially feature a seven-acre lake with white sand beach and Wibit water obstacle course, pool, 150 RV sites, nine cabins, two Conestoga wagons, a pavilion for activities, a camp store, and a dog park.
“We continue to see amazing interest from a wide range of new franchisees who see the brand’s potential,” said Jim Westover, vice president of product development and sales at LSI. “Some are already active in the camping industry, while others are new to it.”
Westover added that Jellystone Park provides extensive support to franchisees developing their first location.
“Our design and engineering partner, Environmental Design Group, assists owners in analyzing potential sites, creating master plans, and building parks,” he said. “Once they’re finished, our operations, marketing, and retail teams help them deliver great guest experiences,” he explained.