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News for December 4, 2021

Margaritaville’s First RV Resort A Success, To Add More RV Resorts In The U.S.

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 Margaritaville’s first-ever Camp Margaritaville RV Resort was launched in the spring of 2019 and it was a “surprising” success. Today, Margaritaville wants to expand its RV resorts division across the United States, according to a report.

Jimmy Buffett’s Margaritaville empire plans to expand its burgeoning camping and RV resorts throughout the US.

So far, Camp Margaritaville has seen huge success in its first two locations in Lake Lanier, Georgia and Pigeon Forge, Tennessee.

The very first Camp Margaritaville RV Resort and Lodge was opened on the shores of Lake Lanier, said Jim Wiseman who is Camp Margaritaville’s president of development.

“What surprised us at Lake Lanier was the average daily rate we could generate with an upscale camping experience,” Wiseman said. “That drove our interest to move [the expansion of Camp Margaritaville] along quicker.”

The brand plans to open 30-50 additional locations over the coming five years, its director of development said.

As of now, in order to speed up the expansion of the RV resorts department, the company plans to revamp existing RV resorts to match the Margaritaville “lifestyle.”

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