The Go RVing RV Owner Demographic Profile identified seven distinct clusters based on RV owners’ unique motivations, needs, and habits. The report also offers a breakdown of RV types and highlights which demographics tend to prefer different types of RVs.
According to the report, four percent of RVers own Class B motorhomes/camper vans. These types of RVs are mostly used in the summer (73 percent) and are used 21 days of the year and during 56 percent of the owners’ vacation time.
Class B motorhome owners also tend to engage in hobbies including outdoor sports, fishing, and water recreational activities while on the road. 52 percent of Class B owners stay at a national park campground, while 51 percent prefer to stay at a state park, and 43 percent head to a private campground.
The latest demographic profile revealed that motivations for purchasing a camper van include having control over their travel itinerary, spending time outdoors, and visiting a location with natural beauty.
The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders.
To view the full report, click here.
