Life Time, the nation’s Healthy Way of Life brand, and the Life Time Sea Otter Classic presented by Continental announced eight new experts who will share their knowledge at the inaugural Морская выдра Классик Summit taking place April 5-7, solidifying the full roster of speakers and panelists.
The lineup includes leaders from a variety of specialties within the отдых на свежем воздухе sector including government officials, celebrated бизнес leaders, academics, metaverse entrepreneurs, and visionaries. The new additions are:
- Dennis “DJ” Jenson of MidOcean Partners
- Claudia Wasko, GM of Bosch eBike Systems, America
- Dirk Lueth, CEO of Upland
- Chris Walton and Anne Mezzenga of Omnitalk
- Divya Brown, president of Taxa На открытом воздухе
- Tiffany Smith, Chief Разработка Officer of Camber На открытом воздухе
- Kim Miller, CEO of SCARPA North America
- Jil Littlejon Bostick, Head of Diversity, Equity and Inclusion and Katy Friesz, VP of Corporate Responsibility at виннебаго
"Для отдых на свежем воздухе brands large and small, the Морская выдра Классик Summit serves as an amazing opportunity to chart a new era of бизнес,” said Kimo Seymour, President of Events and Media at Life Time. “We’ve selected speakers who will share insight of what’s ahead and how to prioritize trends and strategies that will enable responsible growth and brand impact. The Summit’s timing also creates an unbeatable opportunity for attending brands to directly engage with their shared consumer at the Морская выдра Классик, many for the first time in 24 months.”
The Summit catalyzes a future-paced focus with opening keynote speaker, “futurist” Chris Riddell. From the continually changing global economy and consumer evolution that’s driving ongoing change in бизнес, Riddell’s presentation will set the tone for expansion at the Summit.
Following Riddell is a first-ever panel exploring the отдых на свежем воздухе community’s proactive role in shaping policy, reversing the scale of climate change, and creating an inclusive на открытом воздухе experience through public and private partnerships. The discussion will be led by Katie Hawkins, Калифорния Менеджер программы в На открытом воздухе Alliance and California’s Открытый Отдых Commissioner. The panel includes Wade Crowfoot, Secretary, Калифорния натуральный Полезные ресурсы Agency, Marc Berejka, Director, Community Advocacy & Impact, REI Co-op and Vipe Desai, Executive Director, Surf Industry Members Association.
Executives will learn about new focal points of e- and micro-mobility growth opportunities in a string of executive presentations starting with Dennis “DJ” Jenson of MidOcean Partners. DJ’s presentation will highlight the magnitude of growth opportunities and rapid adoption of electric platforms across the на открытом воздухе REC бизнес and consumer landscape. From there, Fox Racing CEO Jeff McGuane will share why Fox Racing is about to enter its biggest growth curve to date, hinging on e-bike and e-moto. This session will also include Claudia Wasko, GM of Bosch eBike Systems, America, who will bridge the importance of e- and micro-mobility to wellness and broader consumer participation in отдых на свежем воздухе.
Dirk Lueth, CEO of Upland, a multi-faceted and fast-growing metaverse, will offer an executive primer on how to evolve an organization from Web 2.0 to Web 3.0. Lueth will also coach Гости to establish a presence in Web 3.0 during his presentation.
Chris Walton and Anne Mezzenga of Omnitalk will provide отдых на свежем воздухе leaders with the playbook on consumer behavior and the evolution of the retail channel. The duo will offer a point-counterpoint session from the stage of the five most telling headlines in retail, straight from their popular Omnitalk podcast and media presence. Next up, will be Wes Allen, Principle of specialty на открытом воздухе retailer Sunlight Sports, and former president of the Grassroots На открытом воздухе Alliance, who will bridge the macro retail and distribution trends and news into the отдых на свежем воздухе space, highlighting his own investment and expansion into a subscription-based Overland rental service.
A featured brand in that new retail play is Divya Brown, president of Taxa На открытом воздухе. Brown, working in lockstep with founder Garrett Finney, is pioneering a distribution approach as distinct as Taxa’s revered design ethos. This work brings their бизнес closer to their consumer while providing a more trusted experience for buyers.
Framing the inclusion theme of the Summit will be Tiffany Smith, Chief Development Officer of Camber На открытом воздухе, who will speak to the future role of diversity, equity, and inclusion in driving responsible and sustainable бизнес growth within the отдых на свежем воздухе industry. Kim Miller, CEO of SCARPA North America, will share his goals and experience launching the incredibly successful first year of the SCARPA Athlete Mentorship Initiative. Kim led his team to launch this brand-defining and cultural-enhancing company initiative in the height of the pandemic. He’ll share the journey leading to the successful graduation that just occurred in January 2022.
And closing the session will be Jil Littlejon Bostick, Head of Diversity, Equity and Inclusion, and Katy Friesz, VP of Corporate Responsibility at виннебаго. Both will share виннебаго’s vision for welcoming in and building loyalty with the more diverse consumer, an effort that’s fast-changing the definition of success at the legendary RV бренд.
Dr. Jason Richardson, world champion BMX racer, coach, and psychologist will discuss strength-based Leadership and executive resilience before Jim Weber, CEO of Brooks Running, and author of “Running With Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack,” delivers our inspiring closing keynote for the Summit. Jim will share how he led a passionate, focused team to successfully compete with the dominant platform brands in athletic and на открытом воздухе.
The full agenda and speaker lineup for the inaugural Морская выдра Классик Summit can be found здесь.
Первое Морская выдра Классик Summit is designed to bring together отдых на свежем воздухе leaders from the bike, на открытом воздухе, endurance, and overland/RV categories. This event will be resourced to inspire and show a path of responsible growth to бизнес leaders while driving their brands to create positive impact in 2022 and beyond.
Велосипед, на открытом воздухе, endurance and vehicle-supported игре share a consumer in common, who will be in attendance at the Life Time Морская выдра Классик presented by Continental, which takes place immediately after the Морская выдра Классик Summit. Executive attendee numbers will be limited to ensure the most productive, in-person networking and learning possible. Registration is still open. Click здесь чтобы зарегистрироваться.
About Life Time, Inc.
Over nearly 30 years, Life Time has reshaped the way consumers approach their health through omnichannel, healthy way of life communities that address all aspects of healthy living, healthy aging and healthy entertainment. More than 30,000 Life Time professionals are dedicated to providing the best programs and experiences at more than 155 Life Time athletic resort destinations in the США and Canada, and via a complementary, comprehensive digital platform and portfolio of iconic athletic events – all with the objective of inspiring healthier, happier lives. For more information visit lifetime.life.
About the Life Time Морская выдра Классик
Known as the “World’s Premiere Cycling Festival”, the Life Time Морская выдра Классик is a four-day celebration of cycling featuring 9,000 athletes, 7,000 campers, 1,000 exhibiting brands and 300 international media representatives. The 32nd annual Морская выдра Классик is set to take place April 7-10, 2022, at the Laguna Seca Отдых Area in Monterey, Калифорния. For more information visit www.seaotterclassic.com.