The 2022 Go RVing Dealer Tie-In Program allows participating dealers to leverage the power of the industry’s national advertising and promotion campaign at the local level.
The “Go On a Real Vacation” themed multi-media marketing campaign is geared toward outdoor enthusiasts who are looking for vacation alternatives.
In the industry portal section of the Go RVing website at GoRVIng.com, dealers can download royalty-free photos, visuals, artwork for dealer websites, digital promotions, and other marketing needs.
Among the photos are shots of the interiors of RVs. Go RVing research has found that many potential consumers have never seen the interior of an RV, so these images offer them an opportunity to see what a layout looks like.
“The revamped online portal allows participating dealers to access consumer leads and marketing material for the campaign,” said RVDA President Phil Ingrassia. “The image library is easier to use and allows users to preview the images before downloading, along with the ability to filter images by RV type, location, and lifestyle shots.”
A Google Analytics dashboard provides high-level information about user behavior on the site. Industry personnel can see the most popular pages, search terms driving site traffic, and from where traffic is coming.
The cost to sign up for the optional Go RVing Dealer program is $250.
The Go RVing program is the consumer-facing voice of the RV industry with a mission to inspire potential RV travelers, spark curiosity, and raise awareness about the benefits and accessibility of RVing through rich, authentic, and diverse storytelling.