--- description: MC Hospitality Highlights Outdoor Hospitality Report MC Hospitality Highlights is a monthly report series launched in January 2024 by Modern Campground and Cairn Consulting Group. Each edition delves into a critical topic impacting the outdoor hospitality industry, providing data-driven insights and practical guidance for campground operators. The series aims to… title: MC Hospitality Highlights - Modern Campground image: https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:auto/h:auto/q:mauto/f:best/https://moderncampground.com/wp-content/uploads/2021/08/cropped-1136079_ModernCampground-ProfilePic_072721.jpg --- [Skip to content](#content) # MC Hospitality Highlights ###### Outdoor Hospitality Report MC Hospitality Highlights is a monthly report series launched in January 2024 by Modern Campground and Cairn Consulting Group. Each edition delves into a critical topic impacting the outdoor hospitality industry, providing data-driven insights and practical guidance for campground operators. The series aims to empower the industry with actionable information to enhance guest experiences, drive revenue, and foster innovation. ### January 2026 Report [ ![](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:595/h:842/q:mauto/f:best/https://moderncampground.com/wp-content/uploads/2025/03/MCHHReport_JAN-2026-Cover.jpg) ](https://moderncampground.com/mc-hospitality-highlights-january-2026/) We’re excited to unveil the latest insights from our new report, “Decoding Guest Patterns: Adapting to Shorter Booking Windows and Higher Expectations,” part of the _MC Hospitality Highlights_ series in partnership with Cairn Consulting Group. This in-depth analysis brings together data from more than 1,200 camper surveys and extensive one-on-one interviews to uncover how guest planning behaviors are evolving, what today’s campers expect from their stays, and how decision-making timelines are shrinking across the industry. The findings highlight critical shifts in booking habits, experience expectations, and value perceptions—providing campground owners and operators with clear, actionable insights to refine their marketing strategies, optimize operations, and stay competitive in an increasingly dynamic hospitality landscape. ### 2026 Reports [ ![](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:595/h:842/q:mauto/f:best/https://moderncampground.com/wp-content/uploads/2025/03/MCHHReport_JAN-2026-Cover.jpg) ](https://moderncampground.com/mc-hospitality-highlights-january-2026/) January Report ### Previous Reports 2025 Report [ ![](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:mauto/f:best/https://moderncampground.com/wp-content/uploads/2025/02/MCHHReport_FEB-2025-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-february-2025/) February Report 2024 Reports [ ![A Highlights family with luggage, deciphering digital experiences for outdoor hospitality excellence.](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:eco/f:best/https://moderncampground.com/wp-content/uploads/2024/01/MC-Hospitality-Highlights_01052024_3-page-PDF_Page_1-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-january-2024/) January Report [ ![From campfires to conferences, MC Hospitality highlights adapting campsites for diverse event hosting in February 2024.](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:eco/f:best/https://moderncampground.com/wp-content/uploads/2024/02/MCHHReport_Feb-2024_Cover-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-february-2024/) February Report [ ![A woman in a tent with the words untapped potential shines in the March 2024 highlights of MC Hospitality.](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:eco/f:best/https://moderncampground.com/wp-content/uploads/2024/03/MCHHReport_Mar-2024_03142024-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-march-2024/) March Report [ ![](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:eco/f:best/https://moderncampground.com/wp-content/uploads/2023/02/MCHHReport_April-2024-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-april-2024/) April Report [ ![A hot air balloon floats over a scenic landscape at sunset. Text: "Small Towns, Big Experiences: Enriching Campgrounds with Local Culture" by Modern Campground and Cairn Consulting Group.](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:eco/f:best/https://moderncampground.com/wp-content/uploads/2023/02/MCHHReport_May-2024-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-may-2024/) May Report [ ![](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:eco/f:best/https://moderncampground.com/wp-content/uploads/2024/06/MCHHReport_June-2024-Cov-5-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-june-2024/) June Report [ ![](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:eco/f:best/https://moderncampground.com/wp-content/uploads/2024/07/MCHHReport_July-2024_Cover-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-july-2024/) July Report [ ![](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:eco/f:best/https://moderncampground.com/wp-content/uploads/2024/08/MCHHReport_AUG-2024-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-august-2024/) August Report [ ![](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:eco/f:best/https://moderncampground.com/wp-content/uploads/2024/08/MCHHReport_SEPT-2024-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-september-2024/) September Report [ ![](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:eco/f:best/https://moderncampground.com/wp-content/uploads/2023/02/MCHHReport_OCT-2024-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-october-2024/) October Report [ ![](https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:724/h:1024/q:eco/f:best/https://moderncampground.com/wp-content/uploads/2024/07/MCHHReport_July-2024_Cover-scaled.jpg) ](https://moderncampground.com/mc-hospitality-highlights-november-2024/) November Report ```json { "@context": "https://schema.org", "@graph": [ { "@type": ["Organization", "NewsMediaOrganization"], "@id": "https://moderncampground.com/#organization", "name": "Modern Campground", "alternateName": ["MC", "Modern Campground LLC", "ModernCampground"], "legalName": "Modern Campground LLC", "url": "https://moderncampground.com", "logo": { "@type": "ImageObject", "@id": "https://moderncampground.com/#logo", "url": "https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:768/h:461/q:mauto/f:best/https://moderncampground.com/wp-content/uploads/2021/07/1136079_ModernCampground-Logo_072621.png", "contentUrl": "https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:768/h:461/q:mauto/f:best/https://moderncampground.com/wp-content/uploads/2021/07/1136079_ModernCampground-Logo_072621.png", "width": 768, "height": 461, "caption": "Modern Campground - Outdoor Hospitality News", "inLanguage": "en-US" }, "image": { "@type": "ImageObject", "url": "https://mlneje9i6x0w.i.optimole.com/cb:hVU8.1c13/w:768/h:461/q:mauto/f:best/https://moderncampground.com/wp-content/uploads/2021/07/1136079_ModernCampground-Logo_072621.png", "width": 768, "height": 461 }, "description": "Modern Campground is the largest and most comprehensive online news publication dedicated exclusively to the outdoor hospitality industry. 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