GuideTime has expanded into the travel technology and outdoor hospitality sectors through a series of new partnerships with hotels, resorts, campgrounds, RV resorts, glamping operators, and destination marketing organizations (DMOs) across the United States, the company announced on June 23.
The Missoula, Montana-based technology company said it has added its first 15 hospitality partners over the past 90 days, marking a shift beyond its original consumer marketplace model. The expansion allows hospitality businesses to integrate bookable outdoor experiences into their guest offerings while connecting with local outfitters, guides, and activity providers.
According to GuideTime, the partnerships span a range of lodging segments, including boutique hotels, luxury resorts, experiential accommodations, campgrounds, RV resorts, and glamping destinations. The company said the initiative is designed to support collaboration among hospitality operators, experience providers, and destination organizations by offering a centralized technology platform.
“Our vision has evolved beyond helping travelers discover outdoor experiences,” said Sam Jankovich, Co-Founder and CEO of GuideTime. “We are focused on building technology that helps hospitality operators connect guests with curated experiences while supporting experience providers across the outdoor hospitality sector.”
Among the company’s newest partners is Hôtels à Lark, an independent lifestyle hotel collection that has launched GuideTime’s platform across four properties, with the potential to expand to additional locations within its portfolio.
“Today’s travelers are increasingly seeking meaningful experiences that connect them with the destinations they visit,” said Peter Twachtman, CEO of Lark Hotels. “GuideTime provides an innovative platform that helps our properties showcase authentic local experiences while enhancing the overall guest journey. We’re excited about the potential to deepen experiential travel offerings across our portfolio and continue creating memorable stays for our guests.”
GuideTime also announced that CRR Hospitality has introduced the platform at Savannah Lakes RV Resort and is evaluating opportunities to extend the technology across additional RV resorts and campgrounds in its portfolio.
Meanwhile, Imprint Hospitality is launching GuideTime across five destinations, broadening the platform’s reach into categories such as zipline attractions, agritourism, wellness retreats, experiential tourism, and adventure travel.
The company said its platform currently supports more than 2,500 bookable outdoor experiences through a network of more than 750 outfitter and experience partners and over 5,000 guides and activity providers. GuideTime added that its hospitality partners now operate across 49 states.
For campground, RV resort, and glamping operators, the expansion reflects a broader industry trend toward experience-driven travel. While accommodations remain the primary offering, many operators are increasingly looking for ways to differentiate their properties by connecting guests with local activities such as guided hikes, paddling excursions, fishing trips, farm experiences, and wellness programs.
Platforms that consolidate booking and experience management may also reduce the administrative burden of coordinating with multiple local providers while creating additional revenue opportunities and strengthening relationships with surrounding tourism businesses.
Beyond hospitality operators, GuideTime recently launched a dedicated platform for destination marketing organizations, allowing DMOs to promote bookable local experiences while supporting regional tourism businesses. The company noted that approximately 2,500 DMOs operate across the United States, representing another area of planned growth.
GuideTime said it is continuing to develop its software infrastructure to support hospitality operators and tourism organizations by integrating outdoor experiences into digital booking channels and guest engagement platforms.
“Our long-term vision is to build the technology infrastructure that supports the outdoor experience economy,” added Jankovich. “The outdoor experience economy remains highly fragmented. Hospitality operators, experience providers, guides, and destinations all need modern infrastructure that connects them together. GuideTime is building that foundation.”
Looking ahead, the company said it expects to exceed 3,000 hospitality keys under contract in the near term and aims to expand to more than 50,000 hospitality keys by 2028 through growth across hotel collections, resorts, RV resort portfolios, campgrounds, glamping destinations, and destination management organizations.
“Travelers are increasingly looking for experiences connected to the destinations they visit,” said Jankovich. “GuideTime enables hospitality operators to offer curated experiences alongside accommodations and other travel services.”