Life Time, the nation’s Healthy Way of Life brand, and the Loutre de mer classique à vie presented by Continental announced eight new experts who will share their knowledge at the inaugural Loutre de mer classique Summit taking place April 5-7, solidifying the full roster of speakers and panelists.
The lineup includes leaders from a variety of specialties within the loisirs de plein air sector including government officials, celebrated la performance des entreprises leaders, academics, metaverse entrepreneurs, and visionaries. The new additions are:
- Dennis “DJ” Jenson of MidOcean Partners
- Claudia Wasko, GM of Bosch eBike Systems, America
- Dirk Lueth, CEO of Upland
- Chris Walton and Anne Mezzenga of Omnitalk
- Divya Brown, president of Taxa Plein air
- Tiffany Smith, Chief Développement Officer of Camber Plein air
- Kim Miller, CEO of SCARPA North America
- Jil Littlejon Bostick, Head of Diversity, Equity and Inclusion and Katy Friesz, VP of Corporate Responsibility at Winnebago
"Pour loisirs de plein air brands large and small, the Loutre de mer classique Summit serves as an amazing opportunity to chart a new era of la performance des entreprises,” said Kimo Seymour, President of Events and Media at Life Time. “We’ve selected speakers who will share insight of what’s ahead and how to prioritize trends and strategies that will enable responsible growth and brand impact. The Summit’s timing also creates an unbeatable opportunity for attending brands to directly engage with their shared consumer at the Loutre de mer classique, many for the first time in 24 months.”
The Summit catalyzes a future-paced focus with opening keynote speaker, “futurist” Chris Riddell. From the continually changing global economy and consumer evolution that’s driving ongoing change in la performance des entreprises, Riddell’s presentation will set the tone for expansion at the Summit.
Following Riddell is a first-ever panel exploring the loisirs de plein air community’s proactive role in shaping policy, reversing the scale of climate change, and creating an inclusive l'extérieur experience through public and private partnerships. The discussion will be led by Katie Hawkins, Californie Responsable de programme chez Extérieur Alliance and California’s Loisirs de plein air Commissioner. The panel includes Wade Crowfoot, Secretary, Californie Nature Ressources Agency, Marc Berejka, Director, Community Advocacy & Impact, REI Co-op and Vipe Desai, Executive Director, Surf Industry Members Association.
Executives will learn about new focal points of e- and micro-mobility growth opportunities in a string of executive presentations starting with Dennis “DJ” Jenson of MidOcean Partners. DJ’s presentation will highlight the magnitude of growth opportunities and rapid adoption of electric platforms across the extérieure rec la performance des entreprises and consumer landscape. From there, Fox Racing CEO Jeff McGuane will share why Fox Racing is about to enter its biggest growth curve to date, hinging on e-bike and e-moto. This session will also include Claudia Wasko, GM of Bosch eBike Systems, America, who will bridge the importance of e- and micro-mobility to wellness and broader consumer participation in loisirs de plein air.
Dirk Lueth, CEO of Upland, a multi-faceted and fast-growing metaverse, will offer an executive primer on how to evolve an organization from Web 2.0 to Web 3.0. Lueth will also coach invités to establish a presence in Web 3.0 during his presentation.
Chris Walton and Anne Mezzenga of Omnitalk will provide loisirs de plein air leaders with the playbook on consumer behavior and the evolution of the retail channel. The duo will offer a point-counterpoint session from the stage of the five most telling headlines in retail, straight from their popular Omnitalk podcast and media presence. Next up, will be Wes Allen, Principle of specialty extérieure retailer Sunlight Sports, and former president of the Grassroots Extérieur Alliance, who will bridge the macro retail and distribution trends and news into the loisirs de plein air space, highlighting his own investment and expansion into a subscription-based Overland rental service.
A featured brand in that new retail play is Divya Brown, president of Taxa Plein air. Brown, working in lockstep with founder Garrett Finney, is pioneering a distribution approach as distinct as Taxa’s revered design ethos. This work brings their la performance des entreprises closer to their consumer while providing a more trusted experience for buyers.
Framing the inclusion theme of the Summit will be Tiffany Smith, Chief Development Officer of Camber Plein air, who will speak to the future role of diversity, equity, and inclusion in driving responsible and sustainable la performance des entreprises croissance au sein du loisirs de plein air industry. Kim Miller, CEO of SCARPA North America, will share his goals and experience launching the incredibly successful first year of the SCARPA Athlete Mentorship Initiative. Kim led his team to launch this brand-defining and cultural-enhancing company initiative in the height of the pandemic. He’ll share the journey leading to the successful graduation that just occurred in January 2022.
And closing the session will be Jil Littlejon Bostick, Head of Diversity, Equity and Inclusion, and Katy Friesz, VP of Corporate Responsibility at Winnebago. Both will share Winnebago’s vision for welcoming in and building loyalty with the more diverse consumer, an effort that’s fast-changing the definition of success at the legendary RV marque.
Dr. Jason Richardson, world champion BMX racer, coach, and psychologist will discuss strength-based Leadership and executive resilience before Jim Weber, CEO of Brooks Running, and author of “Running With Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack,” delivers our inspiring closing keynote for the Summit. Jim will share how he led a passionate, focused team to successfully compete with the dominant platform brands in athletic and extérieure.
The full agenda and speaker lineup for the inaugural Loutre de mer classique Summit can be found ici.
Le inaugural Loutre de mer classique Summit is designed to bring together loisirs de plein air leaders from the bike, extérieure, endurance, and overland/RV categories. This event will be resourced to inspire and show a path of responsible growth to la performance des entreprises leaders while driving their brands to create positive impact in 2022 and beyond.
Bicyclette, extérieure, endurance and vehicle-supported aventure share a consumer in common, who will be in attendance at the Life Time Loutre de mer classique presented by Continental, which takes place immediately after the Loutre de mer classique Summit. Executive attendee numbers will be limited to ensure the most productive, in-person networking and learning possible. Registration is still open. Click ici pour vous inscrire.
À propos de Life Time, Inc.
Over nearly 30 years, Life Time has reshaped the way consumers approach their health through omnichannel, healthy way of life communities that address all aspects of healthy living, healthy aging and healthy entertainment. More than 30,000 Life Time professionals are dedicated to providing the best programs and experiences at more than 155 Life Time athletic resort destinations in the États-Unis and Canada, and via a complementary, comprehensive digital platform and portfolio of iconic athletic events – all with the objective of inspiring healthier, happier lives. For more information visit lifetime.life.
About the Life Time Loutre de mer classique
Known as the “World’s Premiere Cycling Festival”, the Life Time Loutre de mer classique is a four-day celebration of cycling featuring 9,000 athletes, 7,000 campers, 1,000 exhibiting brands and 300 international media representatives. The 32nd annual Loutre de mer classique is set to take place April 7-10, 2022, at the Laguna Seca Récréation Area in Monterey, Californie. For more information visit www.seaotterclassic.com.