Started by Len Mattioli after a lifetime of being a bicycle enthusiast. In 2012, he and his sons went for a long ride on traditional bikes around the lakes in Madison, WI. After the ride, Len suffered some aches and pains. He did some research to see if there was an easier way to cycle and purchased his first E-bike. He fell in love instantly. Len’s thoughts were “Everyone needs one of these in their garage!”