The southeast school groups are one of the new tourism market demographics that used to be dominated by grey nomads pre-pandemic, a report said.
Dan Walker of the Camden Park Station said families, travel groups, and couples who typically travel overseas were heading to the west for the first time.
“Definitely, there’s been a big change in the visitors to Longreach and the outback, and what they are experiencing here is world-class … the grey nomads are still coming, which is lovely to see, but we’ve got a wider market now,” he said.
More than 700,000 people visited the outback from September 2020 to July 2021, which is an increase of 37 percent over the goal established by the region’s tourism body.
As a result, Longreach and the neighboring town of Winton are now offering glamping services to attract more discerning tourists.
The operators are reporting an increased amount of fly-in guests.
Tourism officials hope that this new variety of visitors will continue to return, even after the borders are reopened.