Ctrip, China‘s biggest online travel agency, released a report on Tuesday, stating that during the 3-day Mid-Autumn Festival vacation, about 56% of Ctrip’s users booked travel plans within their region, a report said.
In this particular group of tourists, around 54% of them were born after the 1990s, as the report illustrates.
Ctrip’s research institute outlined the reasons behind this new trend. The institute said that in addition to the sporadic COVID-19-related infections throughout the country, the population is changing their perceptions of tourism and considers traveling close to home.
It was noted that more people, particularly younger generations, are looking past the traditional tourist spots and are eager to spend their vacations in theme parks, resorts, and RV campgrounds.
Furthermore, local governments across China have launched a range of experiences and products that promote local tourism and culture. In addition, museums and galleries are experiencing increased visitors, and visitors are increasingly seeking peace on their trips to rural and suburban areas.
In the study, Guangzhou, Hangzhou, and Shanghai were among the three most popular cities for tourists during the Mid-Autumn Festival break.
The tourism industry in China continues to improve with a stable COVID-19 condition. Statistics provided by the Ministry of Culture and Tourism indicate that the Mid-Autumn festival saw around 88.16 million domestic visits that generated revenue above 37 billion Yuan (about $5.7 billion).